Today we've been put into video production groups, in which the overall goal is to produce a freaky or unique advert. Our group, group 3 consists of me, Kai, Eden and Taylor. As a group we had to introduce ourselves, and state our key skills, the ones we are strong at. Unfortunately one of our team members was absent. Kai is really good at Photoshop, while I'm good at drawing, and that's a good balance to have, furthermore Eden specializes in make-up, which is a very useful skill to have for this specific project, we could use this for creepy face paints etc. Our main idea for this project is to create a suit advert, but with a horse mask in the mix for that unique twist.
The second task in our group was to research freaky adverts, which we could consider using ourselves, and incorporate some of these ideas in our final product.
"GOLD BOND LIQUI-SHAQ" - TV SHERIFF VIDEO REMIX
This was the first advert we looked at, and it is nothing like I've ever seen before. It is a parody of an existing advert, so it uses the original footage in a different way. This advert is very strange in general, so i can't really explain what I'm looking at exactly, you really have to see it to understand. From what it appears as it is some sort of face morphing effect.
Little Baby's Ice Cream "This is a Special Time"
In this advert the actor poses in front of the camera, creating a mid shot. The actor appears to be a woman covered in ice cream. She then proceeds by picking up a spoon, and begins eating ice cream off her head. This is most certainly the most cringe worthy advert on TV. This creates a quite disturbing and freaky effect on the viewer. Therefore this is one of the best examples of using creativity in attracting the audience.
Scary BANNED McDonalds Ad! This is a McDonald ad parody, which advertises the happy meal for kids. The ad starts of in a car where two kids are sitting, the voice over then starts, "with your next happy meal , get a free Ronald McDonald!". Donald appears instantaneously in between the 2 kids. At the start the advert seems to be normal, but freaky regardless. The advert sends out this weird vibe as Ronald is port-raid as being a pedophile, as if he had taken the kids captive. This is followed by a series of shots, which includes Ronald and kids having fun washing dishes etc. The non diegetic voice over states the advantages of having Ronald in your house; "he'll drive to school" for example. But what really makes this advert creepy is the voice over saying "he'll even bathe your kids!" The advert takes a drastic change at 0:50 when Ronald freaks out. The lighting changes the tone changes even the speed of the shots slow down. Everything goes from all happy with high key lighting to deeply disturbing with low key lighting. The camera then shows the behind the scenes of the director and camera man, In which they exclaim that this scene was not apart of the script. Ronald goes on a rampage, he starts picking fights with everyone, when he punches the kid several times in the face. From this point on the advert is extremely entertaining, as I laughed out loud a couple of times. this was the advert we thought was going to represent our group advert the most, as we want to go with this funny style.
For the final task we had to brainstorm our ideas for the TV advert. In the end we went with the horse mask, suit advert idea, just like i mentioned before. We came up with the name "horse master suits", as it reflects our product and the brand.For the slogan we thought of something that would match both concepts, the horse mask and the suit."Ride it with pride" is what we decided to go with after numerous attempts at phrasing the same words differently. "Ride it" because, as you know horses are used as transport, and "ride it" is used as a metaphor for wear it.
No comments:
Post a Comment